Momentum Mag is a magazine published by an independent media company in Vancouver, Canada that promotes, encourages and inspires what its editors call "smart living by bike". It is distributed on newsstands across the USA and Canada, as well as at select Shop Partners locations. It is published five times a year, and is also available by subscription. The magazine focuses on transportation cycling and bike culture in North America. Momentum editorial coverage includes arts & culture, city and people profiles, style, food, what's new, current events and gear. Its goal is to influence a shift in the transportation culture in North America from car-centricity to a balance of public transportation, appropriate car use, walking and bicycling, by showcasing the benefits of bike riding.