myK is an Enterprise Feedback Management (EFM) software. Not just a "survey tool" but a complete platform providing an enterprise wide, multichannel surveying solution usable widely across the organization as a key part of an overall feedback collection strategy. myK can range from one-off tactical survey to ongoing strategic feedback to drive a better understanding of customer, employees, product and process. myK is integrable with organization's core operational systems such as CRM and HR to drive personalized and event-driven surveying and to trigger real-time ad-hoc actions. myK can receive or provide information to organization's analytical systems to achieve a clear and complete insight.