gaxsys was founded in 2008 in Karlsruhe, Germany. The “channel conflict” resulting from the threat that conventional online activities by brand manufacturers posed to brick-and-mortar stores was the tailwind for the aspiring company. The g.a.x.–system inspired brand manufacturers, retailers, and consumers with a fresh new approach in the world of online business. With the g.a.x.–system, brand manufacturers, branches and franchise companies set themselves apart from the competition and set their sails for long-term success in e-commerce.