The Travel Industry Mentor Experience (TIME) is a not-for-profit company established in 2009 to offer a range of business skills, development guidance and support sessions, within a mentoring and peer collaboration environment, to aspiring mid level management individuals of the travel and tourism industry. The TIME program is focused on a Mentor/Mentee relationship that is ‘mentee-driven’. Mentors are drawn from the senior ranks of the industry and have generously volunteered their time and energy to the mentor process. They are matched to Mentees on the basis of non-conflicting business skills and experience that enables them to offer advice and perspective to the Mentee. The role of the Mentor is to hold their Mentee accountable and to offer challenging ideas that will inspire the Mentee, helping to building the individuals self confidence through praise, encouragement and constructive feedback.