Established in 2004, Luxury Brand Group (LBG) is a full-service brand communications, marketing and public relations agency and showroom headquartered in Southern California (Los Angeles and Orange County) with a satellite office in New York City. LBG truly understands the fine jewelry industry and luxury consumer, and is respected for its results-oriented, hands-on approach to luxury marketing. The highly talented team has a proven track record of increasing awareness through innovative and compelling brand recognition programs. Agency CEO/President and co-founder, Frank Proctor, has more than 20+ years experience in the fine jewelry and luxury industries. As the former VP of Marketing of Platinum Guild International (PGI), he and his team were key to platinum’s surge in popularity in North America over the last fifteen years, growing the market by more than 2000% in just a 10-year span. Services of LBG include brand development, public relations, product placement, digital marketing, social media, trade relations, trade show management and marketing. The Los Angeles showroom is by appointment only.