Context : With overexposed, saturated consumers, overexposed, saturated by the traditional advertising offer, they are less receptive to messages broadcasted on conventional media. Indeed they are more demanding, more critical, seeking new experience and a real meaning ... Aspirations : A disruptive approach to meet multiple expectations: ‹ Make the consumer live an original, striking and engaging experience. ‹ Surprise the public in its environment, seduce while respecting its codes. ‹ Create a dimension that elevates the consumer to the rank of an actor. ‹ Approaching targets as diverse as they are difficult to access: the art of hyper-targeting. Stakes : The street is an super alive, powerful and resonant media. ‹ A space of free expression and exchange, source of inspiration in many fields: art, fashion, culture, music, communication A work experience recognized by the largest and biggest agencies and advertisers, which are regularly questioning Urban Act about the feasibility and the range of possibilities offered by streets. Many campaigns online : https://www.urbanact.com/fr/realisation/annonceur