Founded in 2009, THE-MEWS is an independent marketing, communications and PR consultancy based in Sydney. We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves. Our purpose is therefore to give your brand an emotional advantage by telling its unique story. Our clients range from SME's to ASX listed companies. Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking. We uncover the conventions driving your category and create new ideas and stories to ensure we stand out from the crowd. It’s a process that ensures we can’t hide behind the status quo and do what we consider as average.