The Carpio platform will address four key pain points for customers: - Access; breaking down data silos and connecting brands to any e-commerce data source including Amazon, Bol.com and proprietary Carpio datasets - Visibility; surfacing combined data in cross-marketplace, cross-geography dashboards and reports - Insight; analysis and anomaly detection with notifications and recommendations applied consistently across all data sources - Action; closing the loop back to e-commerce platforms to automatically optimise advertising and product setup