The Cooper Brand Code is a proven brand strategy method that includes Research, In-depth Analysis, Collaborative Stakeholder Workshops and Results-driven Recommendations. Depending on client objectives, the results take different shapes and forms, including Brand Messaging Guidelines, Brand Essence Strategies, Brand Standards and Internal Immersion Programs. But ultimately, we focus on brand consistency and differentiation. Helping brands to get credit for those things that make them different and better. Over the years, we have worked with brands, large and small, to develop their brand approaches –coming to learn what works, what’s critical and what amounts to marketing fluff. The Code is the compilation of all of that experience. Our method helps brands stand out and helps them get ahead.