There are 3 billion Google searches every day... Mostly that's stuff like "How to remove paper jam'. But 20% of those searches have never been seen before. These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to your customers' thoughts. AnswerThePublic quickly cranks out every useful phrase and question people are asking around your keyword. It's a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.