In late 2021, Herbly will cultivate its organic, craft, "Fine Wine of Cannabis" at the right scale as a lack of quality flower is driving the continued market shakeout. WHY THE INDUSTRY NEEDS HERBLY Of 380+ cannabis Licensed Producers (LPs) in Canada, 90+ grow & sell flower, but only ~10 are capable of producing craft quality. The large LPs are competing to supply the world and are not designed to deliver top quality, which 76% of buyers cite as their key criteria - only 42% cite price. Flower is ever-present at 40% in Colorado (a mature market) and 60% of sales in Canada (an early stage market with its majority still illicit as they provide a better sensory experience). The industry needs more craft cultivators at the right scale with purpose-built facilities designed for profitability where quality isn’t an afterthought - these will own the flower market and is where Herbly focuses with its organic, craft, "Fine Wine of Cannabis". We're thrilled to be part of BC Bud’s Sunshine Coast appellation (and it really should be an appellation) when we bring our flower to market.