Identify prospective customers by using business directories, follow leads from existing clients, and attend trade shows and conferences Contact new and existing customers to discuss their needs and to explain how specific products and services can meet these needs Help customers select products based on the customers' needs, product specifications, and regulations Emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations Answer customers' questions about prices, availability, and product uses Negotiate prices and terms of sale and service agreements Prepare sales contracts and submit orders for processing Collaborate with colleagues to exchange information, such as selling strategies and marketing information Follow up