Gugins core competence is to help companies around the world taking advantage of cultural diversity. 2/3 of all M&A's fail to meet their objectives due to cultural clashes. This is what we do: - Cultural due diligence - Post merger integration - Damage control after failed M&A's - Develop and deploy cultural intelligence - Develop internationalisation strategies - Develop and carry out global management training on cross-cultural management - Coaching of senior executive management teams What is cultural intelligence? It is the mental prism that makes you become aware of how our artifacts are products of our core values and base assumptions. When you have this awareness - or intelligence, then you can become much more successful communicating and conducting business across cultures. Gugin's mission is to develop that intelligence in companies and organisations around the world. Our aim with any client we work with is to lower the cultural friction. This way we can help our clients accelerate their performance without adding more resources.