European Health Corporation (EHC) is a Swiss-based family-run pharmaceutical company operating in the OTC Consumer Healthcare segment. Its growth plan focuses on 3 main levers: 1/. to develop sales of its OTC portfolio in the Swiss market, mainly leveraging on digital activation and DTC communication to rapidly grow its consumer base, 2/. to develop its OTC portfolio in foreign markets through long-term partnerships with local pharmaceutical distributors and 3/. to extend its product portfolio through proprietary acquisitions and/or distribution of third-party brands in the Swiss market.