There are compelling reasons, beyond the obvious, why every Employer Brand and rewards strategy should be Zero Carbon.    Millennials will form 75% of the workforce by 2025. Number one on the agenda for this eco-conscious generation is Climate Change. If your business doesn’t focus on the impact that a zero carbon policy has on your employer brand, or the huge financial and moral benefits of implementing change in the workplace, this is your wake up call.   Brands that can't tell an effective zero carbon story, in their environmental employer brand (EEB), will lose-out on more than just being penalised with tax on Scope 3 Emissions in the years ahead. Key talent will ignore your proposition in favour of brands that are doing and saying the right and responsible thing. There is a tidal wave of public opinion building, and only those businesses that have a carbon neutral story will succeed.