Princ Ltd. is a family business with more than 30 years of experience. As the first manufacturer of PVC cards in the region with it's own know-how, it has enabled us to produce more than 100M cards in 20 years. The cards opened many doors and, thanks to our partners, we expanded our activities. Investing in Digital Printing has enabled us to color personalize large editions, making us the largest personalization center in the region. With the synergy of these two technologies, we entered the world of Loyalty programs, their creation, management, campaign creation... Thinking about the technology we use for our products, we saw an opportunity in a slightly different application of the RFID technology. This is how ProConcept was created, with which we have a complete solution for the retail industry.