Many organizations today follow a checklist approach to digital outreach instead of optimizing for their specific goals and audience. Susan guides groups through the process of defining the measurable outcomes they want from their online experiences and crafting creative content and operational solutions within a variety of budgets. Her areas of expertise include: -- Strategic goal setting, operational planning, team building, and media training; -- Comprehensive communication and outreach planning, including social media strategies; -- Creative digital content experiences for multiple platforms; -- Digital storytelling and science communication workshops and presentations; -- Effective science communication strategies and crowdsourcing/citizen science experiences; -- Content and production strategy for online live event and large-scale convergent events; -- Online fundraising and audience building tactics for small non profits; -- Business model development and monetization tactics for digital content, product, and commercial strategies.