Ilumas is a brand specialty consulting firm that offers a 360° brand review to businesses looking to improve their brand’s performance. We conduct in-depth analysis of our client’s brand, their competitors and target customers to refresh or re-position the brand and help you gain a competitive advantage. Our 10-point CX checklist quickly detect areas where the customer’s expectations and company practices are misaligned across all channels, and recommends corrective actions that are often easy-to-implement and low cost.