Trybes uses a hybrid intelligence approach in its research methodologies to formulate a deep understanding of a user segment, generating insights that drive an efficient approach to product and marketing. Our hybrid intelligence approach couples AI-driven research methodologies with brand ethnographic studies to deeply understand the user in today's rapidly changing world. In doing so, we identify true user behaviour and attitudes, uncover met and unmet needs, and formulate a clear understanding of growth opportunities and the current perception of the brand. Interested in working with us? Our engagements start with a strategy workshop we call 'chat with a researcher' where we evaluate how our research fits into your business and offer data-backed recommendations. https://www.trybesagency.com/chat-with-a-researcher