A company, start-up, scale-up or SME, often becomes a first success because of the enormous talent and skills of the founder as well as the first employees. The growth is relatively "organic" with the focus on quality and service. It is a dynamic environment where everything runs ad-hoc due to the speed and workload. A good strategy to start but not to accelerate. It is during the pursuit of that second growth wave that things become more difficult, precisely because it is now time for the next phase, that of professionalizing the organisation. We help by focusing on optimisation, structure and acceleration