Hardly any other economic sector is experiencing as many changes as the hospitality industry. Basic guest needs, competition and the labour market situation are currently changing. Guest needs have never been a uniform. But against the backdrop of current social changes and shifts in values, travelling, holidays, meetings and being a guest are also taking on a new meaning. The compass needle points in the direction of resonance tourism. Tomorrow's guests want more than just a professional service: they are looking for immersion in the country’s way of life, of the town and the business. They want to grasp a place, feel it, resonate with it – they are looking for, as trend researcher Tristan Horx says, "the encounter with real local life". We at INOKO see challenges, but also great opportunities. INOKO, short for Innovation Compass, is your competent companion for hospitality companies. INOKO establishes the exact location of your project, explores possible directions, takes into account the broader perspective and finally, together with you, defines an ambitious but feasible goal with this basis, we develop the concept and planning and accompany their implementation.