Netistrar established in 2013, was founded by a group of key players in the domain name industry, who as experts in the fields of internet law, governance, and domain name trade and reselling were dissatisfied with the status quo. The dominance of the mainly foreign owned domain name Registrar businesses creates poor value for the UK domain name trader and brand investor. Netistrar seeks to redress the balance, providing innovative cataloguing and trading tools to domain traders, and opportunities to maximise profit.