Superbrands is the world’s largest independent arbiter of branding. Superbrands pays tribute to the strongest and most valuable brands in the world through its publications and national marketing programs. Superbrands is a Global Organisation which promotes the discipline of branding. Superbrands has launched programmes in more than 85 countries including all the key global markets. We have worked with approximately 20,000 major brands through more than 400 separate publications. “Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands which have been highly rated by the ‘Superbrands Council’ and through other research are granted “Superbrands Status” and invited to join the Superbrands programmes. The “Superbrands Council” comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.