Why a Spiral? Virtuous circles can sustain a product offering in a stable market. Find a market niche, deliver a product to it, increase efficiency, lower prices, get more sales, repeat. But, there are few remaining stable markets. Market niches appear, change, and disappear within months where before it was years. Steve Jobs was quoted more than a decade ago that computers were more about fashion than function. Fashions rarely last more than a season. If you cannot envision, design, and deliver a product to a perceived niche in shorter than half the effective lifetime of a niche market then you will have wasted your organization's efforts. Thus, a virtuous spiral is needed in order to maintain the conversation and be able to adjust your product direction before, during, and after the vision-design-deliver-release phase. Learning how to listen and re-aim, mid-process, is what makes the design-produce-delivery circle transcend into a spiral. Virtuous Spiral Consulting embodies this approach on your organization's behalf to ensure the right product for your market gets built right away.