adtrackmedia is a media and technology company that owns and operates an expanding global network of proprietary digital in-tunnel advertising systems. Based in Canada, adtrackmedia was envisioned in 2009 by Drew Craig, a third-generation media executive with deep roots in Canada’s television and radio industry. adtrackmedia’s premium and uniquely impactful media platform has been validated by leading global agencies and brands, firmly establishing this innovative product segment in the high growth transit digital out of home (DOOH) media industry. adtrackmedia’s proprietary software and hardware systems deliver high resolution, full-motion video advertisements, creating a unique in-tunnel media experience. adtrackmedia’s technical innovation creates the opportunity for brands to access the large, sought-after, urban commuting audience, riding global metro systems. adtrackmedia’s in-tunnel systems provide an exclusive brand experience to each passing train; an offering that is unparalleled in the metro advertising segment today. adtrackmedia enters direct, long term media concessions with subway and airport rail owners and operators. Metro operators benefit greatly from granting in-tunnel media concessions to adtrackmedia through the generation of new and incremental non-fare revenues. In addition, to the positive economic effects, studies have shown that adtrackmedia systems positively enhance the subway rider experience. adtrackmedia is operational in: Sao Paulo, Brazil Seoul, South Korea Madrid, Spain Barcelona, Spain Rome, Italy Rotterdam, Netherlands Zurich, Switzerland