iSPARX.group - changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences. The iSPARX™ platform - designed for the GLAM sector includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences. August 2020 iSPARX.group was incorporated to consolidate iSPARX operations. Immersive Space Programme - Integrated Media Platform Immersive Space Programme is a configurable dynamic catalogue of 360° & 3D Augmented Reality assets for template & custom mobile & desktop applications. The iSPARX platform merge interactive assets with responsive user preferences & requests. There are three theme platforms : • entertainment • commercial / retail • GLAM - Initial designs are for the GLAM sector. The platform intuitively integrates 360° media content & unique interactive user experience’s. The initial reward for the user is a new experience; then personalised offers & options; the ongoing functionality is a persistent attraction & high potential for virility & habit. There are 4 core elements to the Immersive Space Programme (iSPARX) platform: • augmented reality - dynamic interactive AR assets & markers. • integration - 2D & 360° streaming media (live & on demand); hyperlinks (phone, email, web); conversational Artificial Intelligence; & 3D models & animations. • locations - proximity & location beacons; indoor positioning systems (IPS) & GPS; responsive signs. • markers - graphics / billboards, print & screens; architecture / sculptures, structures & buildings. The user & administrative UI are web based while the system platform is designed for mobile devices with extensive analytics & metrics. The system of iSPARX is functional & aesthetically appealing.