Pure Essence Laboratories, Inc., is the result of over 50 years of formulation experience in designing the world's finest dietary supplements. Our founder, Jery Cochern started work with Spirulina back in 1980, and on to more complex formulations with this and other SuperFoods. These products were the industry's first Food-Based supplements, and have stood the test of time because whole food nutrition makes a difference you can actually feel. Whole food nutrition outperforms isolated nutrients for two reasons. First, whole foods contain nutrients in the exact forms and balance as they exist in nature. Second, whole foods are the only way to obtain the phyto-nutrients that protect cells from the damage caused by free radical oxidation, glycation, etc. Pure Essence exists for only one reason, to use Nature as the model by which to build and maintain good health. Using Nature means understanding Nature,and, understanding Nature includes respecting time honored holistic medical systems. There is no doubt modern science has wrought many wonders. It is important to take advantage of these advances. But, it is also important to keep them in perspective, and to use them with the wisdom of the age old traditions that are as true today as they have ever been. At Pure Essence, we do just that. We join the best of the old with the best of the new, making it all available to you as the most holistic, and most effective dietary supplements and nutraceuticals ever offered.