The ACC serves to elevate the awareness of the Alberta cannabis industry and celebrate the entrepreneurial spirit in our province. We work for, and on behalf of cannabis producers, retailers, clinics and industry affiliates including public agencies, the scientific research community, and post secondary institutions. The ACC aims to provide a strong unified voice in the dialogue that will help positively shape the emerging cannabis industry and through five strategic forces we Engage, Advocate, Educate, Protect, and Give Back.