We help clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. This allows them to deliver more sales, profit, and brand equity for every dollar of marketing spend. Our clients are recognizable brands, such as AT&T and Aflac, to help them make better marketing decisions so they can deliver the right message, to the right target, using the right channel, with the right timing. We do this by building a Marketing Machine made up of data collection, analytics using Machine Learning and AI, and operations consulting. We make certain the recommendations can be fully executed to realize the full potential of the marketing budget, through our deep understanding of consumer and market behavior Critical to a successful project is to work collaboratively with your team to make certain the project is done on time strictly following their requirements yet keeping the impact on their team to a minimum. We follow a rigorous proprietary data framework to ensure their data is accurate, complete, and timely. To get full buy-in from the organization we hold in-depth stakeholder interviews to capture their needs and concerns. Lastly, before we deliver results and recommendations we make certain they are fully vetted through ongoing contact with key stakeholders. Our team is made up of leaders in the industry with strong business, market research, and analytics background. Professor Pulak Ghosh, professor of data analytics at IIMB (Bangalore, India) helps us to stay on top of all leading analytic methods. Our founder, Guy Powell, has written four books on the topic and is nearing completion on his fifth. Across the entire management team, we have direct experience with critical marketing business challenges across almost every industry in the US and abroad. We take a strategic view so that senior marketers can make decisions with confidence to advance the business in the short and long term.