The experience of GRS Research & Strategy and the knowledge of Explori merged in the MENA Region, after the successful relationship in the Italian market. GRS Explori is established within the DWTCA Free Zone, with the office located on Sheikh Rashid Tower (also known as Dubai World Trade Center Tower). The partnership provides exhibition and conference organisers, publishers and visitor attractions with reliable insight and scenarios for continuous improvement, helping them to foster profitable relations with their customers and develop their business in a more global context. Together, GRS and Explori further reinforce their fundamental role in the process of value creation as well as the extension and upgrade of knowledge and skills by combining the Explori platform, uniquely designed for the industry, and the proven consultancy expertise and local knowledge of the GRS team. GRS Explori provides the support and market development of the Explori research platform for the Middle East and north African market, allowing clients to benefit from a world leading research network, combined with local market knowledge and expertise.