The Press Business was created to help agencies be more efficient in delivering the best Press plans to their clients, and to assist clients directly who just need help planning and buying their press campaigns. As agencies find that press expenditure becomes a smaller element of their clients overall marketing solutions, the costs of running a team of press specialists, with the associated required research costs, no longer makes commercial sense. The Press Business, with its highly experienced team, and access to the latest data, can ensure that expenditure that a client invests, works hard, while not being an ill-afforded overhead cost to the agency. We focus on delivering the schedule that is best suited to meeting the clients objectives, at the best price, and we do that with total transparency. The Press Business was created in the wake of agencies focussing more attention on digital at the expense of other media, and in particular print. This agency wants to focus on just the publishing sector, delivering the best possible for its clients, whether that’s on behalf of other agencies, or direct appointments. Press continues to play an important role in delivering many clients marketing plans and we just want to ensure that the medium gets the focus it deserves, delivering excellent results for clients who invest, which in turn will result in continued investment.