A Worldwide Movement to Hurt Less & Love More Our inspirational brand provides gentle, consistent reminders to be more compassionate toward yourself and others. What you say out loud to support others is important, but what you say to yourself -- your inner dialogue -- matters most. More on that later. For now, in case you're wondering, Neugroove (pronounced "new" groove) is defined as a promise to yourself to live with intention, followed with steady, consistent effort. We're just beginning this journey.. so if you'd like to evolve with us, or just get to know us better, please follow us on this page, or sign up with your email @ neugroove.com.