Meet 99rises, on a mission to create the future of alternative purpose-based investing. We will enfranchise retail investors by providing affordable access to strategies available only to the rich before. Our initial offering will focus on long-short alts and purpose-driven hedge fund style investment blocks. In addition, news and content will be front and center from the get-go to drive engagement. Our product will broaden and deepen experiences for customers across portfolio strategies and eventually in the not-so-far-future, social features.