What do we do? Groundmaking provides creative strategy and video production services for people on a mission. Who are we? Founded by Reuben Herzl in 2017, he brings a background in architectural and industrial design, with a deep curiosity for art, technology, and the craft of storytelling. What is Groundmaking hoping to achieve? We hope to capture the stories around people who are driven to make a positive difference in the world. What do we believe? We believe in the truth, well told. We believe in connecting people with purpose. We believe in understanding the other side of a story. We believe in questioning our assumptions, including all of the above.