Loyalty Automotive is a growing family of auto dealerships that has served the Richmond area since 2004. In 2019, we changed our name to better reflect what we’re all about: Loyalty. To our customers, our employees and our community. Today, we operate five new car dealerships -- Loyalty Nissan, Loyalty Toyota, Loyalty Volkswagen, Loyalty Chevrolet and Loyalty Cadillac - and four high-volume collision repair centers in Williamsburg, Petersburg, Chester and in Richmond’s West End. We also operate the Loyalty Used Car Super Center in Petersburg. Anyone can sell cars. At Loyalty, we pride ourselves on giving our customers something more. That’s part of what makes working here so special. With Lifetime Loyalties, our buyers enjoy a lifetime of savings, from free oil changes to powerful engine and transmission guarantees. They get a great deal when they buy, and great savings down the road. That’s Loyalty.