PORSCIA YEGANEH was founded by the brand’s eponymous Creative Director and CEO. Born in Iran, with former residences in Turkey, Greece and Canada, Porscia settled and introduced her brand in Europe’s home of luxury fashion, Italy. Made for women seeking couture-quality niche accessories, the Italian fashion house produces luxury leather collections including bags, belts and wallets. Expert Italian craftsmanship, lasting quality and distinctive style defines the brand’s Royalty Collection known for its celebration of Italian history—specifically the Roman Colosseum, the trademark symbol seen in trapezoidal silhouettes and graduated embroidered at the base of the handbags. You’ll also find the first ever 3-D logo hardware, metalwork carved by hand without the use of a mold, featured on bag closures, belt buckles, zip pulls and more. The brand also gives new meaning to country of origin labels with their now-famous “All Made in Italy” tags. Started by Porscia as a trending hashtag, the label is committed to crafting superb products for quality-seeking customers who want refined Italian fashions they can wear for life. A consumer of her own goods, Porscia knows what women want because she is her own target market which includes buyer rejecting mainstream megabrands in favor of exclusive, personalized brands that fill the niche luxury goods space. And truly everyone wants the chance to own something their friends can't compete with—a beautiful Italian leather bag or accessory that's not easily attainable and yet not completely out of reach.