JOYRIDE is the next chapter from Project 7. We’re on a mission to make you re-think what low-sugar / no sugar candy can be. This is candy for good, done better: made from honest ingredients, not settling for “diet” sweeteners, plant based and sold at a fair price. We’re reimagining candy completely, and we’re making the world a little sweeter along the way. We are based in Austin, TX and family owned.