The Wilson Group, LP is a unique type of marketing firm specializing in patient-finder programs. The firm's clients consist of the dental specialties, audiology/hearing aid practices, and plastic surgeons. For these fields Wilson publishes consumer guide books: Best Practices in Cosmetic Dentistry, The Consumer's Guide to Hearing Aids, and The Consumer's Guide to Cosmetic Surgery. The firm's telephone coaching program, "Turn Every Phone Call Into An Appointment," is used as the mainstay for telephone training in organizations throughout the United States, Canada and the United Kingdom. Another valuable service offered by Wilson is CallSource, a technology that uses unique telephone numbers in a client's advertisement allowing the Wilson team to listen to phone calls, and coach the client's telephone staff.