There are many adjectives that can be used to describe Rancho Mirage California: peaceful, beautiful, relaxing, verdant, convenient, warm, friendly, cultured, sunny, elegant, unfettered. Located in the geographic center of the Coachella Valley, ten miles from Palm Springs to the northwest and Indio to the southeast, Rancho Mirage lies in a sheltered cove, spreading its green carpet across the desert floor from the Santa Rosa Mountains on the south toward the mighty snow-capped San Jacinto range on the west. For business owners, Rancho Mirage is the perfect community to conduct business. Our residents are well established with a taste for the finer things in life. With our population growing each year, the opportunity for a business to be successful is outstanding. Our city is also very supportive and eager to help owners reach their full potential. Rancho Mirage is truly the center of Coachella Valley business. Established since 1955, the Rancho Mirage Chamber of Commerce has organized to enhance and promote the economic and civic vitality of its community. The Mission of the Rancho Mirage Chamber of Commerce is to: promote business and cultivate opportunities for its members through networking events, educational programs and community projects. the Chamber seeks to foster a welcoming and business environment and enhance the dynamic quality of life in Rancho Mirage and the greater Coachella Valley.