The best platform to address the plastic circular economy challenge. Our mission is to reduce significantly the plastic environmental impact through implementation of highly replicable/scalable regional projects following Circular Economy principles: - Increase trash-to-recycling rate from 3% (Brazilian average) to, at least, 30% in each engaged municipality - Create local integrated efficient circular economy value chains involving all relevant local stakeholders: i. Population, ii. Hand pickers, iii. Cooperatives - Robust economy model with revenues based on market values, without subsidies and low/zero gate fees - Establish a relevant position in selected geographies to assure an efficient value chain through an on-line commercialization system that manages transations and payment system