The KATA Community is made up of King Alfred Theatre Arts CIC, KATA Academy and KATA Clothing, all sharing the same ethos: Compassion, Individuality, Sustainability and Progression. Compassion is built into the policies and management styles of the KATA Community with the Board of Directors encouraged to take Mental Health First Aid Qualifications to ensure that care is taken for staff as well as for all the participants and customers. Individuality is encouraged through creativity and expression whether that is on stage, in the studio or in what they wear! Individuality is important now more than ever and all staff at the KATA Community are encouraged to embrace the individuality of the staff and its participants. Sustainability is inscribed into our practice with the consideration of travel time when looking at technical hires, marketing strategies: ensuring the use of digital media compared to print media, and preventing the unnecessary printing of materials. We encourage progression wether at a CPD Level internally or just for self-development for our participants whether that is in transferrable/cross-industry skills or industry-specific skills.