INSiDR is a Graduate School with the purpose to provide Swedish companies in the retail industry with knowledge and competences that will enhance their competitiveness in a market where digitalization has a profound impact. The Industrial Graduate School in Digital Retailing is a collaboration between the University of Borås, Jönköping University and University of Skövde, with funding from the KK-foundation, and has focus on digital retailing. Want to get in touch? patrik.stoopendahl(at)hb.se anna-maria.petisme(at)ju.se renee.saverot(at)ju.se