Nirvana brands is a dynamic fragrance company founded by a world-renowned fragrance entrepreneur with a track record of developing sustainable brand franchises and new distribution channels. Evolving from strong foundations established in 2002, we at Nirvana Brands believe that consumers in the beauty industry, now more than ever, seek and indulge in authentic experiences, hence there is an emergence and rebirth of ‘Classic Beauty Brands’. By enabling the development of these latent classics, we focus on the development and distribution of these brands, returning them to growth, working hand in hand, and with flexibility, to find collaboration models that suit our parent company. As a result, this enables our parent company to single-mindedly focus on ‘Major Blockbuster’ development and drive growth of their core franchises, while maintaining brands that otherwise would erode year after year.