A charity, established in 2011 by a coalition passionate about self care; its aim is to further the reach of self care and embed it everyday lives making it a lifelong habit and culture. Self Care Week is run by the Self Care Forum with the aim to raise awareness about how people can look after their own health, and their family's health, better so that they live healthier, happier lives. The Self Care Forum is also keen to improve people's health literacy and wants comprehensive health education on the national curriculum.