Crankworx Events Inc. runs the Crankworx World Tour, a multi-stop, gravity mountain bike festival broadcast globally on Red Bull TV. It brings together the best mountain bike athletes to compete in Rotorua, New Zealand, Cairns, Australia, Innsbruck, Austria, and Whistler, Canada. Crankworx is a sponsorship-based tourism product tightly partnered with the largest mountain bike news source, Pinkbike.com. Its content can be found on YouTube, Instagram, Facebook, TikTok and more, and it has proven to be a key economic driver for the communities it visits. It strives to showcase unique terrain and mountain bike parks where its fans can ride alongside the heroes of the sport, soaking in mountain biking goodness at every turn.