Insight180 is the branding agency for advisory businesses. We work primarily with $4-$40 million businesses that sell the invisible — forward-thinkers whose main product is consulting, professional services, ideas or advice. Helping small- to mid-size service firms better tell their stories and grow is why we are in business. Experience tells us that marketing success stems from good positioning strategy, which means that in order to successfully market an advisory business, you have to uncover what makes you different from your competitors. You have to know where you stand within your marketplace and how you compare to your competitors in your customer’s mind. Once a business’s unique difference is defined, building a marketing platform that addresses the ways in which you are different becomes not only possible, but powerful and effective. We’ve been working with advisory businesses for 12 years and understand the challenges in branding and marketing your business. Whether you are in need of a better website that your staff can more easily manage, ready to expand your social networking opportunities, or find yourself facing growth that requires a new look at your brand, there are many ways we can help.