4INFO is an identity and media solutions company, solving the digital and TV convergence. 4INFO’s platform powers people-based marketing with its patented Bullseye ID®— a persistent, accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data, including CRM data —without compromising privacy. 4INFO provides customers superior match rates for their data, which allows them to use it at scale for both advertising and marketing purposes. On January 2, 2020 - 4INFO was acquired by Cadent.