Confronted by change, technological advancement, competition and the unpredictability of a market economy, today's marketers have been compelled to seek a deeper understanding of the connection between brands and consumers. FutureBright International is Olson Zaltman Network’s global partner for the Middle East. Olson Zaltman is pioneer in the use of mind science to unlock the hidden power of the unconscious, helping marketers understand consumer beliefs, behaviours and decision-making. Our patented (US patent No. 5436830) approaches developed by Dr. Gerald Zaltman at the Harvard Business School, illuminate the deep orientations that form the bedrock of consumers' thoughts and feelings. Each of our industry-leading tools is built around deep meaning, so our clients can lift the largest possible lever in their marketing efforts. Our tools elicit both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions.