As a Joint Industry Committee (JIC) made up of leading German internet marketers, agencies and advertisers, agof sets standards and benchmarks for digital marketing. It thus ensures the professionalism, quality and growth of the Internet advertising medium. The focus of her work is the determination of digital reach and usage data for the marketing of digital offers. She actively integrates the requirements of the dynamically changing market into its range of services and aligns its further development accordingly. In doing so, she always acts independently of individual interests. In addition, she is committed to the digital medium in important industry organizations, above all to reasonable data protection for online marketing, and is also committed to transnational research standards at the European level.