The Montana Meth Project is a large-scale prevention program aimed at reducing first-time teen Meth use through public service messaging and educational and community outreach. Known for its hard-hitting media campaigns, including NOT EVEN ONCE and ASK ME, that communicate the risks of Meth use to all Montanans, the Meth Project is credited with steady declines in first-time teen Meth use in Montana and several states. The Meth Project also created the first curriculum for Meth prevention in Montana. The Meth Prevention Lesson is used by teachers in classrooms around the state. Central to its integrated prevention efforts is MethProject.org — a definitive source for information about Meth including honest, unabashed personal stories of Meth use. Founded by businessman Thomas M. Siebel as a private-sector response to a critical public health issue, the research-based initiative has been cited by the White House as one of the most effective prevention programs and a model for the nation. The Meth Project has been named the third most effective philanthropy in the world by Barron’s in its global ranking.